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Kia Rio | Geocache Challenge
For the launch of the all-new Kia Rio we wanted to elevate the fun of the car and its role in the lives of our target audience. This effort combined with other launch elements increased brand favorability and consideration metrics. 
Lexus ISF | CG
Managed CG development efforts during my time at Rocket XL for the All-New Lexus ISF rendering exterior, interior and detailed engine parts for various use cases.
George Haynes | Marketing Leadership & Innovation