Digital MMA | Mixed Media Arts

My Philosophy: Truly divergent and heuristic in my approach, I meticulously hunt for unique intersections between brand, culture, design, and tech

Lightning In A Bottle
This effort over delivered against every KPI imaginable.  This campaign blew the doors off brand, performance, shopping and business metrics. We even saw sustained quarterly shopping lift across in-market automotive shopping sites. This was lightning in a bottle!
World of Dance | Brainstorm Session
I was absolutely thrilled to lead a strategic brainstorm session with the Executive, Creative and Production teams for World of Dance. The energy and engagement made for a good day. I'm looking forward to seeing all the talent perform on their new show airing on NBC.
The Voice | Brand Activations
Worked with NBC & agency partners on TV, Digital, Social and Experiential brand integrations across multiple seasons of The Voice. Results: Significant Brand Awareness, Lift in Brand Consideration
DC Entertainment "We Can Be Heroes" | Kia Partnership

A rare moment that saw amazing creative leveraged to help fight hunger in the Horn of Africa. Loved working with our team on this powerful campaign inspired by iconic Justice League characters. Each vehicle featured custom Jim Lee (Co-Publisher, DC Entertainment) artwork auctioned off with all net proceeds donated.

Why? | A Divergent & Heuristic Thinker

A "mind trailer" into my thought process and what drives my passion for helping companies turn the ordinary into extraordinary. A divergent and heuristic thinker who loves team collaboration to find convergent and unique intersections that unearth monumental growth.

The Dialectical Socratic Digitalish Consciousness Stream Part 1

Why do you care about clicks if your end result is revenue? What if it helps to qualify the audience or bounce rates? What is the point of an attribution model if the data coming in is crap? Or it’s not picking up all the data? There is none as ...

Grammy Award Winner | Strategic Positioning

Currently working with a variety of artists and producers (some Grammy Award Winners) to strengthen their position and elevate their profiles through strategically aligned brand partnerships.

US Open | Integrated Digital Marketing Strategy
Serving as the Head of Digital Innovation for LimeGreen-Moroch, I had the opportunity to design and lead an integrated multicultural marketing plan to help the United States Tennis Association (USTA) and The US Open properties improve brand familiarity, meaningfulness along with stimulating incremental sales with African-American and Hispanic audiences.
VidCon | An Original Corporate Partner
Strategically advanced our Youth Strategy during my time at Kia Motors America, tapping into the "Influencer" power of VidCon. As an original corporate partner, we were dialed into the effectiveness of the space from early testing and experimentation. Results: Lift in Brand Perception